Coke: Behind the Image Essay -- Soft Drinks Papers

ampere-second Behind the Image Al nearly over I go, I see advertisements for The substantial Thing. Even during my trip to Mozambique, a country stricken with poverty where the the great unwashed rarely speak English, native children knew how to ask for their favorite drink, available just down the road at the street vendors hut. Created in 1885 by pharmacist thaumaturgy Pemberton, Coca-Cola has evolved from a tonic peddled by traveling salesmen to cure headaches and hangovers, to one of the most recognized and most widely enjoyed drinkings of all time (Oliver 14). On average, northern Americans drink at least one serving of speed of light per daylight (CSPI sc1). With over two million dollars spent every year on advertising and with very competitive prices, Coke is appealing to and affordable for people of all ages and financial situations. Although most people believe that Coke is the last companion to a good time, that Coke promotes freedom an d fun, that it tastes good and poses no threat to the health, I now see that with its aggressive advertising and intrinsical health risks, Coke has a hidden agenda to create three-year-old addicts and further peoples illusion of control. In 1885 Coke was before trademarked as the Ideal Nerve and Tonic Stimulant, containing cocaine, wine and kola nut nut for flavor, and sold in drugstores (Oliver 13). Later, the wine was removed and the cocaine was replaced with caffeine. The beverage was then bottled and sold within arms reach of desire, a new concept by Coke businessmen who wanted Coke to be available wherever people were thirsty (Oliver 14). From the early 1900s on, Coke has kept growing, remaining in the top ten lists for both like beverages and highest sales (CSPI sc... ...4. Academic Search Elite. Palni SiteSearch. Goshen College Good Library. 9 Mar. 2002. Manning, Steven. Branding Kids For Life. land 20 Nov. 20007. Academic Search Elite. Palni SiteSearch. Goshen College Good Library. 9 Mar. 2002.Myopia. Nutrition consummation Health Letter Dec. 199816. Academic Search Elite. Palni SiteSearch. Goshen College Good Library. 9 Mar. 2002.Oliver, Thomas. The Real Coke, the Real Story. New York Random House, 1986. Sampey, Kathleen. Coke Shifts Not-So-Funny Ad Tack, Reaches For Teens in coterminous TV Push. Brandweek 9 Oct. 20005. Academic Search Elite. Palni SiteSearch. Goshen College Good Library. 9 Mar. 2002. notwithstanding Harry. Nov. 2001. CSPI. www.saveharry.com/bythenumbers.html 29 Mar. 2002 Watters, Pat. Coca-cola. An Illustrated History. Garden City, NY Doubleday, 1978.