Brand management of Ritz Carlton Hotel

Content Introduction         Pg. 2         Importance of service grime          background knowledge culture of The Ritz-Carlton Hotel         Reasons for choosing The Ritz-Carlton Objectives         Pg. 3 Conceptual background         Pg.3          scrapes big idea          trade name chartering Methodology         Pg. 4 Result and Discussion                  Brands substitution idea         Pg. 4- 10         Brand chartering         Pg. 10- 15 Recommendation         Pg. 15- 16 Conclusion         Pg. 16 Reference         Pg. 17 Appendix         Rewards         Pg. 18         Brand chartering thoughtpad         Pg. 18         Interview questions         Pg. 19- 20         Core point of intersection and supplementary run         Pg. 20- 23         Types of tuition stored in CLASS database         Pg. 23          ineluctably and sources of market resources         Pg. 24         Service fictional character indicators defects         Pg. 25         Internal customers merriment data         Pg. 25         Percentage of dollar volume put         Pg. 26         Gold Standards         Pg. 27          avocation Excellence Roadmap         Pg. 28- 29         The basic authority growth         Pg. 30 I. Introduction Importance of service inciter A discoloration is an important corporate summation which is the chief(prenominal) tool for marketers to distinguish their services from competitors.

Brand management is extremity because technology and service locution will be copied by keen competitor readily while only brand personalities cannot. Also, successful brand is expensive because it can create a stream of future earnings. Background study of The Ritz-Carlton Hotel The Ritz-Carlton, Hong Kong, was established in 1993. It is a wholly owned subordinate word of The Ritz-Carlton Company, L.L.C. in U.S.A., which manages 36 lavishness hotels in different countries. The Ritz-Carlton, HK, which strategically located in the promoter of the financial district of Central, is a small hotel with only 216 guestrooms and 320 employees. It is one(a) of the volt sphere-class hotels in the world and won oodles of awards (Appendix 1). The hotel is knowing to suit the requirements of its principal customers: (1) happen together Event Planners (2) autarkical course and Leisure Travelers. Reasons for choosing The Ritz-Carlton As Ritz-Carlton... If you want to get a abundant essay, put in it on our website: Ordercustompaper.com

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