Social Media Research Paper Example | Topics and Well Written Essays - 1250 words

Social Media - Research Paper ExampleIn Varnali Para 2 the companies occasionally employ interactive marketing so to engage the customers either at one time or indirectly in the move to raise their brand awargonness, image improvement or to foster the sale of their products and services. The applications provide an important aspect for the customers and tourists to interact with the companys brand frequently. Due to the rearing usage of smart phones the travel providers, hotels and tourism destinations are increasingly formulating the mobile downloadable applications for leisure and business travelers, in ordering to facilitate their ease of information access.Based on Varnali Para 5 the hospitality industries are exponentially building their brand awareness so as to match with their long term strategies. The McDonald scope of hotels, have their successful mobile App (McD App) which assists consumers to know the available offers, a McDonald chain store near the customer, cashab le services, directions, menu, games among others to attract potential customers. The importance of such a cost effective strategy is that, frequent customers fundamental interaction with the Apps necessitate awareness and the companies brand image maturations. Through the positive perception of the hospitality brand images, it provides an idle method to retain the consumers for future services or products.The peer reviews provide that Perceptual habit increase the hospitality industries brand committal (Varnali Para 7). The American Airlines and US Airways recently merged in order to boost their competitive advantages. From the merging, the companies used their respective mobile Apps to notify the consumers on their redeemable options to earn loyalty points, award travels, dividends, reservations and upgrades so as the customers can earn value from their money. The companies used the merging strategy so as