Red Lobster Case Study

Case Study: Red Lobster Pg. 330 1. In order to absent competitive in their commercialize it is essential for Red Lobster to learn exactly what their customers are looking for. Their rebranding strategy to change the sic from a mid to low grade seafood restaurant into a restaurant that is committed seems to be standing on solid ground. However, getting the word out to possible customers with pre-established notions of frozen seafood could porter a difficult task. Red Lobster relies heavily on merchandiseing research based from online surveys that stops the fellowship to learn the guests attitudes about their posting and also their reply to new poster items or concept changes. A major reason wherefore Red Lobster relies heavily on internet surveys is that they can get word a more immediate response. As with conventional surveys response time can be lengthy and with an ever ontogeny and changing mart these surveys could be rendered useless if not legalise and analyze in a specific union of time. By utilizing internet surveys this allows Red Lobster to reach a practically giant respondent base with the click of a button. This also allows the participation to respond quickly to the customers needs and market shifts. Furthermore, it makes it much easier for the comp both to organize their data compared to traditionalistic surveys. This dramatically reduces the man power and cost necessary to perform market research. Instead of spending the time and money to perform traditional focus sort outs, online focus groups and web communities can allow a mediator to get real time randomness without having to put across the office or inconvenience any customers or potential customers. There are numerous advantages to victimisation online surveys compared to traditional surveys. First, it allows for fast development and real time reporting. meshing surveys can be sent out to a much larger group of individuals in a much ! shorter amount of time. Respondents surveys can then be analyzed and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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