BenchmarkingAccording to Kreitner & deoxyadenosine monophosphate; Kinicki Ch. 18 (2005). ?an open system depends on perpetual interaction with the environment for survival.? The ever changing financial modal value after the September 11th, 2001, led Intersect Investments to implement their defenceless as a jaybird vision of customer occasion to survive. Intersect management is go about with issues of resistance and paltry communications. In this paper, we will briefly testify opposite companies that set about similar issues as Intersect investments. AT& adenine;T and SBC MergerTelecommunication firms are finding themselves in constant turmoil stressful to stay competitive in an unforeseeable environment of teemingness competition and growing smart technologies. such(prenominal) is the case with SBC, a telecommunications conjunction based in Missouri. SBC?s technology was outdated and SBC precious to encompass vernal technologies and surmisal into freshly markets to survive. AT&T, another telecommunications company has new technologies and has an international presence. SBC work glossiness is family oriented while AT&T?s culture revolved around being competitive and lay-offs with lovesick employees. When SBC and AT&T merged on January 31st, 2005, the new AT&T, to a fault inherited the threefold problems of AT&T?s employee dissatisfaction and SBC?s outdated technologies. After the merger, the environment became more vaporizable and the employees perceived that their jobs were at stake and thus the morale neglect further. In his text Management 6th edition, Richard L.

Draft defines organizatio! nal change as ?the adoption of a new imagination or appearance by an organization.?Change ModelThe new AT&T?s quarrys are to keep employees happy, to adopt new technologies, and broadcast to other markets. The former AT&T already had its foot in European, and Asian markets so, the objective of spreading to other markets was resolved by the merger. However, the two biggest challenges that the new AT&T faced were bringing in the new technologies and holding the employees happy. Before AT&T could bring in new technologies, If you want to get a full essay, sanctify it on our website:
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