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E BOSTON CONSULTING GROUP (BCG MATRIX) OF WALT DISNEY REASONING According to the requirements of the existential exercise 6C, we had to develop a BCG Matrix for Walt Disney, keeping in wit the four divisions of Disney. My reasoning is as fol poors: Media Networks and Broadcasting as STARS: I have chosen Media networks unit as Stars because its result in income is high, which is given in the case study that we had to abduce to. In one of the exhibits provided its shown that in twelvemonth 2006 income is $3610000000 but in course 2007 it increases to $4284000000 and market share is also high, i.e. Walt Disney owns number of modify media channels. studio Entertainment as QUESTION MARK : In my opinion, Walt Disneys Studio Entertainment is Question Mark because the branch is You must(prenominal) Login to view the entire essay. If you are not a break down yet, Sign Up for free! high as tell on from the given case study, but its market share is despi cable and the revenue from studio entertainment has shown a decrease by 1%.

Parks and resorts as CASH COW: I have put the Parks and Resorts unit of Walt Disney as bills terrify because market share is high as extracted from divers(a) exhibits given in the case study, but harvest is low, i.e. the growth in in operation(p) income of this unit in year 2004 is $1077000000, year 2005 $1178000000, year 2006 $1534000000 and in year 2007 $1710000000 which is comparatively low. Consumer products as PETS/DOGS: Lastly, in my opinion, Consumer Products of Walt Disney are pets/dogs because the growth in this busi ness unit is low and alIf you want to cut a! full essay, order it on our website: OrderCustomPaper.com

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